Updated as of Janurary 8th, 2021

This Privacy Policy describes how Rae Benson LLC and our brands (collectively Rae Benson LLC “we”
or “us”) collect, use and share information about you. This policy applies to information we
collect when you use our websites, shop in our stores or otherwise interact with us as described

We may change this Privacy Policy from time to time. If we make changes, we will notify you by
revising the date at the top of this policy, and in some cases, we may provide you with additional
notice (such as adding a statement to the home pages of our websites or sending you an email
notification). We encourage you to review the Privacy Policy whenever you interact with us to stay
informed about our information practices and the ways you can help protect your privacy.

Collection of Information: Information You Provide To Us
We collect information that you provide directly to us. For example, we collect information when
you use our websites, shop in our stores, call us on the phone, create an online account, sign up
to receive our emails, request a catalog, participate in a sweepstakes, contest, promotion or
survey, communicate with us via third party social media sites, request customer support, apply for
a job or otherwise communicate with us.

The types of information we may collect include your name, email address, zip code, billing
address, shipping address, phone number, payment card information, product preferences, demographic
information and any other information you choose to provide.

In some cases, we may also collect information you provide about others, such as when you purchase
a gift card for someone and request that we deliver it electronically, create and share a “wish
list” or decide to purchase and ship products to someone. We will use this information to fulfill
your requests and will not send marketing communications to your contacts unless they separately
opt in to receive communications from us.

Information We Collect Automatically:
We automatically collect certain information about you when you access or use our websites or
transact business with us, including:

Log Information: we collect information about your use of our websites, such as the type of browser
you use, access times, pages viewed, your IP address and the referring link through which you
accessed our websites.

Transaction Information: When you purchase or return a product, we collect information about the
transaction, such as product details and the date and location of the purchase/return. Information
Collected by “cookies” and other tracking technologies. We may use cookies, web beacons (also known
as “tracking pixels”) and other tracking technologies to collect information about you when you
interact with our websites or emails, including information about your browsing and purchasing
behavior. We may combine this information with other information we
collect about you and use it for various purposes, such as improving our websites and your

online experience, understanding which areas and features of our sites are popular, counting
visits, understanding campaign effectiveness, tailoring our communications with you, determining
whether an email has been opened and links within the email have been clicked and for other
internal business purposes. For more information about cookies and how to disable them, please see

Information We Collect From Our Partners and Other Sources
We may also obtain information about you from other sources and combine that with information we
collect about you. For example, we collect information from the U.S. Postal Service’s
national change of address database to verify and update mailing addresses.

Use of Information
We may use information about you for various purposes, including to:

Facilitate and improve your online shopping experience;
Provide the products and services you request, process transactions and send you related
information, including confirmations and receipts;
Respond to your comments, questions and requests and provide customer service; Communicate with you
about products, services, offers, promotions, rewards and events and provide news and information
we think will be of interest to you (for information about how to manage these communications;
Manage your online account(s) and send you technical notices, updates, security alerts and support
and administrative messages;
Personalize your online experience and provide advertisements, content or features that match your
profile and interests;
Monitor and analyze trends, usage and activities;
Process and deliver contest, promotion and sweepstakes entries and rewards;
Link or combine with information we get from others to help understand your needs and provide you
with better service; and
Carry out any other purpose for which the information was collected.
We are based in the United States and the information we collect is governed by U.S. law. By
accessing or using our websites or otherwise providing information to us, you consent to the
processing and transfer of information in and to the U.S. and other countries.

Sharing of Information:
We may share information about you as follows:

With vendors, consultants and other service providers who need access to such information to carry
out work on our behalf;
With our business partners and other third parties for purposes of sending their own direct mail,
unless you opt out of this type of sharing by logging into your online account and changing your
preferences or by contacting us.
In response to a request for information if we believe disclosure is in accordance with any
applicable law, regulation or legal process, or as otherwise required by any applicable law, rule
or regulation;

If we believe your actions are inconsistent with our user agreements or policies, or to protect the
rights, property and safety of us or any third party;
In connection with, or during negotiations of, any merger, sale of company assets, financing or
transfer of all or a portion of our business to another company; and
With your consent or at your direction.
We may also share aggregated or de-identified information, which cannot reasonably be used to
identify you.

Advertising & Analytics Services
We engage third parties to serve advertisements on our behalf across the Internet and to provide
analytics services. These entities may use cookies, web beacons and other technologies to collect
information about your use of our websites, such as your IP address, web browser, pages viewed,
time spent on pages, links clicked and conversion information. This information may be used by us
and others to, among other things, analyze and track data, determine the popularity of certain
content, deliver advertising and content targeted to your interests on our websites and other
websites and better understand your online activity. For more information about Internet-based ads,
or to opt out of having your web browsing information used for behavioral advertising purposes.

We may also work with third parties to serve ads to you as part of a customized campaign on other
websites or platforms.

We take reasonable measures to help protect information about you from loss, theft, misuse and
unauthorized access, disclosure, alteration and destruction.

We do not knowingly collect any personal information from children under the age of 18. We do not
sell products for purchase by children and all children’s products we sell are for purchase by
adults only.

Your choices: Online Account Information
You may update, correct or delete your online account information at any time by logging into your
account and navigating to the “My Account” page or by contacting us. You can also contact us if you
wish to deactivate your online account, but note that we may retain certain information as required
by law or for legitimate business purposes. We may also retain cached or archived copies of
information about you for a certain period of time.

Promotional Communications:
You can opt out of receiving promotional communications from us at any time by doing the following:

To opt out of direct mail (such as catalogs and post cards): Log into your online account and
adjust your settings under the “Catalog Preferences” page or contact us.
To opt out of promotional emails and text messages: Follow the instructions provided in those
communications or contact us.
Please note that even if you opt out of receiving promotional communications, we may continue to
send you non-promotional emails, such as those about your account or our ongoing business

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your
browser to remove or reject cookies, but note that doing so does not necessarily affect third party
flash cookies used in connection with our websites. Please note that if you choose to remove or
reject cookies, this could affect the availability and functionality of our websites. In addition,
many web browsers support Do Not Track technology. If you enable Do Not Track, Rae Benson LLC will
not use information about your web viewing activities to tailor your online experience on other
websites operated by Rae Benson LLC. Note, however, that our third party advertising providers may
continue to use information about your web viewing activities to tailor advertising to your
interests across different websites even when you have Do Not Track enabled in your browser. For
more information about how to opt out of ad targeting by our partners, see “advertising & analytics
services” above.

Your New York Privacy Rights:
New York law permits residents of New York to request certain details about how their information
is shared with third parties for direct marketing purposes. Under the law, a business must either
provide this information or permit New York residents to opt in to, or opt out of, this type of
sharing. Rae Benson LLC permits New York residents to opt out of having their information shared
with third parties for direct marketing purposes. To opt out, please log into your online account
and change your settings under the “Catalog Preferences” page or contact us.

Contact us: If you have any questions about our Privacy Policy, please contact us at:

Rae Benson LLC
Phone: 917.543.6221

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